Biking as transportation is a cause close to my heart. Friends are sick of me talking about how bicycles can fix basically every problem of modern day society, but I'm slowly converting them one by one. Boston has the potential to be a world-class cycling city and we're making quick progress. "Let's Bike Boston" is a concept for a social campaign encouraging Bostonians to make a lifestyle change from cars to bikes by highlighting the many environmental, physical, social, and economic benefits. The posters are meant to be run on the T and at bus stops, and I designed tags to slip onto car doors and parking meters to bring drivers over to the better side of life. (Once they check out a bike party there'll be no turning back).

Select spreads from a process book showing earlier campaign directions.